About us

Times have changed, for certain. Blackberry’s, GPS’s, IPhones, challenging lives. Yet, some things remain the same. Understanding your personal style and the need to look and feel good is what Cecil Ward and Sons do best, every year, every season, every day.

Providing you the latest styles, trends and designers in casual and business attire, advice on how to pull it all together, and a real understanding of your individual needs and tastes, are all timeless offerings. Indeed, we think we know Bloor West, and those who call it home.

History of Cecil Ward and Sons

For 85 years, Cecil Ward and Sons have brought quality fashions to men's closets in Toronto. Here's a timeline of our story…

1928 Cecil Ward opens his little shop at 417 Roncesvalles Avenue in Toronto, selling shirts, socks and ties.

1939 After 9 years of success, Cecil Ward saw the opportunity to open a second store in the growing suburb known as Bloor West Village. The store was located at 2438 Bloor Street West.

1952 Not wanting to compromise quality for quantity, Cecil Ward decided to close the store on Roncesvalles Avenue so he could focus his attention upon the Bloor Street West location.

1957 A truly family business was born when Cecil recruited his son, Gary, to help build and provide service to his valued customers.

1967 Cecil Ward passed the store ownership to Gary.

1990 & 1992 The tradition of family continues when Gary's sons, Doug and Chris, join the business.

1993 Prompted by years of growth and change, the store moves to a new location just a few doors east at 2416 Bloor Street West.

1999 Following in his father's footsteps, Gary decided to step aside and hand the ownership of the store to his son, Doug.

Today, Cecil Ward and Sons continues to welcome change, while never compromising their commitment to their customer, quality and family atmosphere.

Development of Bloor West Village

A lively community with unique shops and picturesque parks Bloor West Village has a deep history that began with the development of an area bounded on the west by the Humber River, on the north by Bloor Street, on the east by High Park and on the south by Lake Ontario. In the 1850's, the area was the property of Lieutenant Colonel William Smith Durie, the first commanding officer of the Queens Own Rifles. The street that ran through his estate is now known as Durie Street.

In 1909, the neighbourhood became part of the City of Toronto. Soon after amalgamation with Toronto, Bloor West's roads were paved and city services were made available.

Today, Bloor West is a lively community with unique shops and picturesque parks. As you walk around, you’ll notice the names of some of the area's earliest settlers are remembered in the streets and parks: John Howard, John Ellis, Mark Coe, William Rennie, and James Worthington.

Our Approach

Getting to know you

When you walk into our store, you will experience the same personalized and friendly service that was expected some 85 years ago. We understand that you may not know the latest styles, how to piece together a suit or even tie a tie. That’s why we’ll get to know your needs, share some advice and recommend styles. And if you’ve already got your look figured out, we’ll show you how to take it to the next level.

After all, we’ve been making men look good for three generations. Let us ensure that wardrobe is working for you.